The Future of Movie Theaters
The movie business is always changing, but these days it can be difficult to tell the difference between struggle and outright decline.
It is tempting during these dreary times to pin our hopes on a single solution to an intractable problem: One leader who might save us; one vaccine that might inoculate us; one day when suddenly everything will be back to normal. In reality, the return to normalcy will be slow and halting. Even once a vaccine becomes available, not everyone will receive it at once. We will return to our offices, our friends’ homes and, yes, movie theaters in small groups, then larger ones. Appealing as it was to cling to a symbol of resilience and the shared, communal experiences we yearn for, it was never that simple.