Strategically Suited
How Changing Your Clothes Can Change Your Life
One of Lee Heyward’s clients had his eye set on being promoted within six months at the engineering firm he worked for. Lee, an Image Stylist and author based in Charleston, SC, worked with him on Friday, and on Monday, his boss called him in to question if he was interviewing with other companies. While the promotion didn’t come that day, this meeting opened the conversation for him to share his career goals and express his desires to climb the ladder with his boss. What changed to get him noticed? His clothing. And he was promoted within six months.
Strategically Suited, Lee’s second book, helps readers discover how to grow simply by changing the way they present themselves. “My business is all about alignment, matching the person to his or her goals. You have to make sure you are in alignment with what you say you want to be doing because people notice if you’re not and don’t hire you,” Lee says.



























