Baby, You’ve Got What It Takes
The year 1977 brought many unexpected changes into the life of Shar Weinrauch, a twenty-something, happily married, up and coming realtor living in Warren, Michigan. When a client offered her condo for a vacation on Hilton Head Island, Shar (pronounced share), and her husband David, jumped at the chance. A few months later, she found herself reluctantly packing up everything and moving to the Island to support David’s dream of living at the ocean and sailing his Hobie Cat. Upon arrival she applied for a job as a real estate agent. She was shocked to learn there were no realtor jobs for women. She was advised to apply for a secretarial position. With limited options at the time, she went to work for a local builder, where she created many connections, which opened doors to future opportunities.
In 1979 there were three television stations on the island and no TV guide. Shar bought a TV news guide franchise and published a weekly magazine entitled “TV News of Hilton Head.” Along with the daily television shows lineups, she interviewed intriguing locals and published their stories. She was astute in identifying what the Island needed that did not yet exist. She launched Paradise Promotions, created the first Hilton Head logo, designed and printed giftware and souvenir items, and set up a show room and marketed to local gift shops.