Coastal Grandma Chic: The New Trend Taking Every Age by Storm

September 2025 Issue
Story & Photography by Jacie Elizabeth Millen

Fashion’s latest obsession is the “Coastal Grandma” look—a polished yet relaxed aesthetic, built around breathable fabrics, timeless tailoring, and a soft neutral palette. Think crisp linen trousers, wide leg jeans, oversized button-ups, and monochromatic layers in shades of white, cream, and blue. It’s a style that feels refined without being overdone, casual but never sloppy.

What makes this trend so appealing is its balance of comfort and sophistication. A simple linen shirt becomes instantly elevated when paired with tailored shorts or a wide-leg pant. Paired with minimal accessories, such as structured totes, understated jewelry, and sleek sandals, completes the look without distracting from its simplicity. Gold jewelry especially anchors the trend. 

It’s also the perfect wardrobe to carry you from summer into fall, especially here in the Lowcountry where warm days linger well past Labor Day. Light linens and breathable cottons keep things cool, while layering with a button-up cardigan or sweater vest brings just enough polish for the season ahead.

Coastal Grandma isn’t about chasing novelty; it’s about investing in timeless wardrobe staples that can be mixed, matched, and worn season after season.