Pink-Mademann Makeover - September 2018

Pink's September Mademann Makeover

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by Kathryn Mademann     
Photography by Butch Hirsch Photography

Meet Karla Weeden
Pink's September 2018 Mademann Makeover Candidate

51 years old
Married 26 years to Tom
2 Children ~ Emily and Charlie
Career: Ultrasound technician at Beaufort Memorial Hospital OBGYN Specialists

Karla wanted to…
> Update her hairstyle and color
> Get Makeup tips
> Wear a pretty dress
> Create a casual look, as well

Karla Weeden loves watching makeovers on television. You can only imagine her surprise when we called her out of the blue and invited her for the exclusive Pink-Mademann makeover experience. After talking with her and viewing an on-the-spot selfie she text us, we chose Karla because she was enthusiastic, open for suggestions, and most importantly, ready for a change.

“I wear scrubs every day to work, but during my personal time I want to look fashionable and current. To my great surprise and delight such an opportunity arose, and I jumped at the chance! I’ve always imagined how much fun it would be to have the opportunity to be styled in fabulous clothing and work with a professional hair and makeup artist to completely create a new look,” Karla said.

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Gene Hall, Master Cosmetologist

Over 40 years experience
Has worked at Heavenly Spa by Westin for 11 years.
“We discussed changing her hair to a darker color to take out the brassy highlights and re-shape her hairstyle to give her a modern look.”

On Location:
The Heavenly Spa by Westin on Hilton Head Island

The name says it all; the Heavenly Spa by Westin on Hilton Head Island is exactly that…Heavenly! Filled with an array of exquisite treatments and spa packages, a day at this spa is a day well spent. While the treatments are five-star, the ambiance is cloud-nine. One step through the appointed glass doors and your shoulders automatically say goodbye to tension, and your breathing gets a little slower and deeper. A treatment at the Heavenly Spa at Westin goes far beyond your hour on the massage table, or your feet in the warm pedicure basin. Arrive early or stay after to enjoy the luxurious relaxation room and the ladies lounge, which features a steam room, hot tub, heavenly showers, soft white robes, and private lockers all at your beck and call.

Karla’s Thoughts: “Gene was a true artist and so much fun to work with. He patiently listened to my preferences for color and cut, then used that as a base to create a stunning style in a healthy vibrant color. I loved the way he did my makeup.”

Makeover 0918 4Let’s Shop: Birdie James Authentic Chic
Birdie James’ style aesthetic falls somewhere between classic and modern, with an emphasis on finding everyday staples with high fashion influence to find balance between fitting in and authentically expressing yourself. Birdie James is a comfortable space for all women, especially to experience together—mothers, daughters, grandmothers and girlfriends. This beautiful boutique offers something for everyone and is a space where women gather, laugh, shop, and most importantly, be themselves. Coming soon: Birdie James is opening a new store in Bluffton!

Karla: “We had so many options from Birdie James. The clothing fit great, was comfortable and stylish. The accessories were gorgeous!”

“When we visited Birdie James and looked through their beautiful selection of clothes, we decided on two looks: Fun, every day and a beautiful dress for a formal occasion.”

Final Thoughts from Karla:

“We shared our life experiences and family photos, which added to our bonding. Working with Kathryn was amazing! She is extremely talented and had a great eye for color. This dynamic team transformed my appearance and made me feel confident and beautiful—a princess for the day. I am truly thankful for the wonderful experience and for meeting such great people.”

This Month’s Pink-Mademann Makeover Team:

Hairdressing and Make Up by: Gene Hall of the Heavenly Spa by Westin
2 Grasslawn Avenue, HHI  |  |  843-681-1019
Clothes by: Birdie James Authentic Chic
8 Shelter Cove Ln #111; HHI  |  |  (843) 842-2622
Photographed by: Butch Hirsch of Hirsch Photography  |  843-415-2256
Photo shoot location: Westin Resort & Spa, Hilton Head Island
Styling by: Kathryn Mademann
Produced by: Pink Magazine

Want to be a lucky candidate for the Pink-Mademann Makeover Experience?
We only feature 12 per year! Submit your photo and statement
to This email address is being protected from spambots. You need JavaScript enabled to view it. to
reserve a coveted spot.

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Kathryn Mademann is an international style and image consultant. She has worked as a fashion model and as the TV host of “On Trend” a fashion makeover television show. Kathryn’s passion is to help people discover their unique style, regain confidence and feel great about themselves in their personal and professional lives, knowing that confidence is one’s appearance is empowering. She is a guest speaker at Canyon Ranch and Hilton Head Health. Learn more:

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